| 人情国度里的公共关系 |
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| 引用本文： | 万成海.人情国度里的公共关系[J].襄樊职业技术学院学报,2002,1(3):29-30. |
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| 作者姓名： | 万成海 |
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| 作者单位： | 襄樊职业技术学院,院办,湖北,襄樊,441050 |
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| 摘 要： | “人情”这种传统化因素对公共关系的本土化过程具有正反两方面的影响,它一方面推动了公共关系在中国的传播,另一方面又可能将公共关系诱入误区。剖析“人情”与公共的关系有利于在公关知识传播和应用时,广纳本土化的精华,力拒本土化的负面影响。
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| 关 键 词： | 公共关系 人情 本土化 情感诉求 公共误区 传统文化 负面影响 |
| 文章编号： | 1671-914X(2002)03-0029-02 |
| 修稿时间： | 2002年8月2日 |
Public Relations in the Nation of Human Feelings |
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| WAN Cheng-hai.Public Relations in the Nation of Human Feelings[J].Journal of Xiangfan Vocational and Technical College,2002,1(3):29-30. |
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| Authors: | WAN Cheng-hai |
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| Abstract: | Human feelings"-a kind of traditional culture factor has positive and negative influences to the localized procedure of "public relations" On one hand, it promotes the public relations' spread in China On the other hand, it may induce the public relations go astray To analyze the relationship between "human feelings" and "public relations" will help us to absorb broadly the local culture's essence and refuse forcely its negative influence when we spread and use the knowledge of public relations |
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| Keywords: | public relations human feelings localized feeling resort go astray of public relations eager for quick success and benefit claptrap |
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