| 中国现代作家的广告实践 |
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| 引用本文： | 孙文清.中国现代作家的广告实践[J].新闻界,2008(6):175-178. |
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| 作者姓名： | 孙文清 |
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| 作者单位： | 浙江林学院人文学院,临安,311300 |
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| 摘 要： | 中国现代作家与中国广告的进程有着密切的关系，广告被中国现代作家广泛用于作品介绍、思想斗争、文学批评和创作素材。中国现代作家在其广告活动中积累了丰富的广告创作经验。
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| 关 键 词： | 中国 现代作家 广告 |
Chinese Modern Writer's Advertising Practice |
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| Sun Wenqing.Chinese Modern Writer''''s Advertising Practice[J].Press Circles,2008(6):175-178. |
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| Authors: | Sun Wenqing |
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| Abstract: | Chinese modern writer and Chinese advertising 's advancement have the close relationship.Advertising widely uses in by the Chinese modern writer the work introduction,the ideological struggle,the literary criticism and the creation source material.Chinese modern writers have accumulated rich advertising creative experience in their ad campaign. |
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| Keywords: | China modern writer advertising |
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