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桂林入境旅游者消费结构及相关行为因素分析
引用本文:张丽,吴宗根.桂林入境旅游者消费结构及相关行为因素分析[J].河池学院学报,2007,27(2):60-63.
作者姓名:张丽  吴宗根
作者单位:广西师范大学,历史文化与旅游学院,广西,桂林,541001
摘    要:1973年5月,桂林市经国务院批准正式对外开放,成为我国最早接待外国游客的城市之一。经过三十多年的发展,桂林现在已成为一座国际性的旅游城市。通过相关统计数据,对桂林入境旅游者消费结构进行了分析,并从旅游者个性特征、旅游动机两方面对桂林入境旅游者消费行为因素进行了简单的讨论,认为可通过加大桂林娱乐、购物设施的建设,促进非基本旅游消费的发展,使桂林旅游消费结构日趋合理。

关 键 词:入境旅游者  旅游消费结构  旅游动机  旅游个性特征  旅游者消费行为
文章编号:1672-9021(2007)02-0060-04
修稿时间:2007年2月5日

An Analysis on the Consumption Structure and Interrelated Behavior Factors of Guilin Arrival Tourists
ZHANG Li,WU Zong-gen.An Analysis on the Consumption Structure and Interrelated Behavior Factors of Guilin Arrival Tourists[J].Journal of Hechi University,2007,27(2):60-63.
Authors:ZHANG Li  WU Zong-gen
Abstract:In May,1973,the city of Guilin was sanctioned by the State Council to be formally open to abroad and became one of the cities which headmostly received foreign tourists in China.Guilin now has become an international tourism city by the devolopments after thirty years.The paper analyses the consumption structure of Guilin arrival tourists with interrelated statistical datum,discusses the consumption behavior factors of Guilin arrival tourists in the term of the tourists personality characteristic and tourism motivation,and expects promoting the devolopment of non-basic tourism consumption by increasing Guilin recreation and shopping facilities to gradually make the rationalization of Guilin tourism consumption structure.
Keywords:arrival tourist  tourism consumption structure  tourism motivation  tourist personality characteristic  tourist consumption behavior
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