| 高校广告学课程实践性教学及其模式探究 |
| |
| 引用本文： | 华彦玲.高校广告学课程实践性教学及其模式探究[J].江苏经贸职业技术学院学报,2010(5). |
| |
| 作者姓名： | 华彦玲 |
| |
| 摘 要： | 高校广告学教学必须正视市场的发展趋势及其特殊性,以学生为本,以社会需求和学生的毕业去向为导向,以培养高素质、高技能应用型专业人才为目标。广告学作为一门实践性很强的应用性学科,存在教学理念模糊、实践教学平台缺失、教师实战经验不足、教学方法落后、实践教学监管不力等问题。必须以服务社会为目的,明确教学定位;以能力培养为主线,构建教学体系;以灵活多样为手段,创新教学模式;以内涵建设为抓手,完善保障体系,在演示教学、案例教学、项目教学、研讨教学等模式上不断创新。
|
| 关 键 词： | 广告学 实践性教学 教学模式 |
Research on Practical Teaching of Advertising of College and Its Mode |
| |
| Authors: | HUA Yan-ling |
| |
| Abstract: | University advertising teaching should envisage the trend of market development and its particularity,on the basis of student-oriented,social demand and graduation direction of students oriented,aiming the high quality and skill practical professional talents training.As a subject with very strong practicality,advertising has many problems,such as teaching idea content is fuzzy,platform of practical teaching is not enough,teachers lack practical experience,teaching methods are outdated,and so on.We should aim to serving society,define the teaching positioning,highlight ability training,build the teaching system;innovate teaching mode,emphasize connotation construction,perfect security system,innovate the modes in demonstration teaching,case teaching,project teaching and discuss teaching. |
| |
| Keywords: | advertising practical teaching teaching mode |
| 本文献已被 万方数据 等数据库收录！ |
|
