| 甘肃大学生对校园手机报的使用情况分析——以西北师范大学《青春师大》校园手机报为例 |
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| 引用本文： | 王雪晔.甘肃大学生对校园手机报的使用情况分析——以西北师范大学《青春师大》校园手机报为例[J].海南广播电视大学学报,2012,13(2):54-60. |
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| 作者姓名： | 王雪晔 |
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| 作者单位： | 西北师范大学新闻系,甘肃兰州,730070 |
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| 基金项目： | 西北师范大学学生工作发展研究中心项目、本科生学术能力提升计划项目 |
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| 摘 要： | 3G手机应用范围的扩大、校园网络的发展，使手机报逐渐扩展到高校，成为大学生了解校园动态的新选择。尽管国内外有关手机报的研究较多，但对校园手机报的调研较少。以校园手机报特点、SWOT分析为研究背景，通过问卷调查甘肃大学生对校园手机报使用情况，在内容、形式、发行等方面完善校园手机报运营、营销方式。
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| 关 键 词： | 甘肃大学生 校园手机报 使用 分析 |
An Analysis Study on the Use of Campus Mobile Newspapers among Undergraduates in Gansu Taking Youth and Normal University, a campus mobile newspaper of Northwest Normal University as An Example |
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| WANG Xue-ye.An Analysis Study on the Use of Campus Mobile Newspapers among Undergraduates in Gansu Taking Youth and Normal University, a campus mobile newspaper of Northwest Normal University as An Example[J].Journal of Hainan Radio & TV University,2012,13(2):54-60. |
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| Authors: | WANG Xue-ye |
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| Institution: | WANG Xue-ye (Department of Journalism,Northwest Normal University,Lanzhou 730070,China) |
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| Abstract: | With the expanding application and development of the 3G mobile phone of the campus network,the mobile newspaper gradually becomes a part of campus life and a new choice for undergraduates to get to know the campus dynamic.Though there are numerous studies on mobile newspaper at home and abroad,few has been performed on campus mobile newspaper.Based on the characteristics of campus mobile newspapers and the SWOT analysis,this article tries to put forward some suggestions on improve the operation and the marketing of campus mobile newspapers from the aspects of contents,forms,publishing and so on. |
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| Keywords: | Undergraduates of Gansu Campus mobile newspaper Use Analysis |
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