| 大数据时代市场调查与预测课程的教学改革 |
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| 引用本文： | 宗秋云.大数据时代市场调查与预测课程的教学改革[J].辽宁高职学报,2020(5):30-33. |
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| 作者姓名： | 宗秋云 |
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| 作者单位： | 抚顺职业技术学院 |
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| 摘 要： | 市场调查与预测这门课程是高职院校市场营销专业的核心课程,要求学生不仅要掌握一定的专业理论知识,而且还必须具备一定的实践操作能力。随着互联网的广泛应用和大数据时代的到来,本课程必须改变传统的以讲授为主的灌输式的教学模式,要通过各种渠道强化学生的实际动手操作能力,本课程更要重视提高学生运用相关软件进行数据统计和数据分析的能力。
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| 关 键 词： | 大数据 课程改革 市场调查与预测课程 |
Teaching Reform of Market Research and Prediction Course in the Era of Big Data |
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| ZONG Qiu-yun.Teaching Reform of Market Research and Prediction Course in the Era of Big Data[J].Liaoning Higher Vocational Technical Institute Journal,2020(5):30-33. |
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| Authors: | ZONG Qiu-yun |
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| Institution: | (Fushun Vocational Technical Institute,Fushun 113122,China) |
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| Abstract: | Market research and prediction is the core course of marketing specialty in higher vocational colleges,which requires students to master certain professional theoretical knowledge, and have certain practical operation ability.With the widespread application of the Internet and the advent of the era of big data, it is necessary to change the traditional teaching-based indoctrination teaching mode, and strengthen students’ practical hands-on ability through various channels. It is required to pay more attention to improving students’ ability to use relevant software for data statistics and data analysis. |
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| Keywords: | big data curriculum reform market research and prediction course |
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