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| 中超联赛市场运营现状及发展对策研究 | |
| 引用本文： | 王景波,何志林,梁殿乙,郑凯,程公,赵刚.中超联赛市场运营现状及发展对策研究[J].武汉体育学院学报,2007,41(11):25-30. |
| 作者姓名： | 王景波 何志林 梁殿乙 郑凯 程公 赵刚 |
| 作者单位： | 1. 沈阳体育学院,足球教研室,辽宁,沈阳,110102 2. 上海体育学院,体育教育学院,上海,200438 3. 辽宁省足球管理中心,辽宁,沈阳,110004 |
| 基金项目： | 国家体育总局体育社会科学研究课题 |
| 摘 要： | 采用文献资料、问卷调查等方法,运用经济学、营销学等理论,分析了中超联赛在市场主体、市场体系等方面存在的主要问题及其成因。在此基础上提出了中超联赛的发展对策:深化体制改革;完善运行机制;改进产品质量;建设联赛文化;培育市场;治理联赛秩序;改善外部环境。 |
| 关 键 词： | 中超联赛 市场营运 现状 对策 |
| 文章编号： | 1000-520X（2007）11-0025-06 |
| 修稿时间： | 2007-08-06 |
On present situation of marketing operation and developing countermeasure of Chinese football super league |
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| WANG Jing-bo, HE Zhi-lin, LIANG Dian-yi, et al.On present situation of marketing operation and developing countermeasure of Chinese football super league[J].Journal of Wuhan Institute of Physical Education,2007,41(11):25-30. | |
| Authors: | WANG Jing-bo HE Zhi-lin LIANG Dian-yi |
| Institution: | 1. Football Teaching and Research Office, Shenyang Inst. of P. E, Shenyang 110102, China;2. P. E College, Shanghai Inst. of P. E, Shanghai 200438, China; 3. Liaoning Football Management Centre, Shenyang 110004, China |
| Abstract: | Using the methods of literature study,questionnaire,and the theories of economics and marketing,the main problems and the causes that Chinese Football Super League has in the market entity and marketing system were analyzed.Based on the analysis,countermeasures of the league development were given,which were deepening the reform of the league system,perfecting the league operation mechanism,ameliorating quality of league products,establishing the league culture,cultivating league market,ruling the league discipline and improving the external environment. |
| Keywords: | Chinese Football Super League marketing operation present status countermeasure |
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