| 我国家电连锁销售企业进军电子商务市场过程中的问题与对策分析 |
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| 引用本文： | 朱骅,朱翔.我国家电连锁销售企业进军电子商务市场过程中的问题与对策分析[J].金陵科技学院学报(社会科学版),2011,25(4):47-51. |
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| 作者姓名： | 朱骅 朱翔 |
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| 作者单位： | 1. 金陵科技学院商学院,江苏南京,211169
2. 江苏省出版印刷物资公司,江苏南京,210037 |
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| 摘 要： | 近年来,传统型家电连锁销售企业纷纷加大了向电子商务市场进军的力度,引起业界关注。以其中代表企业为例,分析该类企业所面临的问题、其产生的原因和对策建议,以供相关企业参考。
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| 关 键 词： | 电子商务 家电销售企业 连锁销售 商业模式 企业价值 |
Analysis of Problems and Countermeasures in the Process of Chain Retailers of Traditional Household Electronic Appliance Marching into E-commerce Market |
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| ZHU Hua,ZHU Xiang.Analysis of Problems and Countermeasures in the Process of Chain Retailers of Traditional Household Electronic Appliance Marching into E-commerce Market[J].Journal of Jinling Institute of Technology :Social Science Edition,2011,25(4):47-51. |
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| Authors: | ZHU Hua ZHU Xiang |
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| Institution: | 1.Jinling Institute of Technology,Nanjing 211169,China;2.Jiangsu Printing Goods and Materials Company,Nanjing 210037,China) |
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| Abstract: | Chain retailers of traditional household electronic appliance have increased their investment in electronic commerce market in recent years. Taking representative retailers for examples, this paper analyzes problems, causes and countermeasures confronting these retailers for the reference of similar enterprises. |
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| Keywords: | e-commerce household electronic model enterprise value appliance retailer chain distribution business |
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