| ICT时代体育话语权重构的启示 |
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| 引用本文： | 黎彬.ICT时代体育话语权重构的启示[J].首都体育学院学报,2010,22(2). |
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| 作者姓名： | 黎彬 |
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| 作者单位： | 首都体育学院,北京,100088 |
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| 摘 要： | 北京奥运会首次引入互联网、手机等新媒体视频转播方式,后奥运的中国将步入全球ICT时代。ICT即信息技术和通信技术的应用结合,它将改变传统媒体传播方式下受众体育话语权的弱势地位,大众体育传播将促进后奥运中国体育信息化的发展。研究以体育传播学为视角,采用比较法、归纳法分析新媒体如何重构体育话语权,并提出中国体育信息化改革和发展的建议。
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| 关 键 词： | 新媒体 ICT 后奥运 体育信息化 话语权 |
Reconstruction of Sports Discourse Power and Its Enlightenment to China in ICT Era |
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| LI Bin.Reconstruction of Sports Discourse Power and Its Enlightenment to China in ICT Era[J].Journal of Capital College of Physical Education,2010,22(2). |
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| Authors: | LI Bin |
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| Institution: | LI Bin Capital Institute of Physical Education,Beijing 100088,China. |
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| Abstract: | It is the first time for new media broadcast modes such as internet,mobile phone,etc.to be introduced into 2008 Beijing Olympic Games.Therefore,post-Olympic China is going to step into the global ICT Era.ICT,which is the combination of information technology and communications technology,will improve the weak position of customers' sports discourse power under the broadcast mode of traditional media.Mass sports transmission will definitely promote the development of information-based sports in post-Olympic ... |
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| Keywords: | new media ICT post-Olympics information-based sports discourse power |
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