| 广告英语中的仿拟运用形式及其特点 |
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| 引用本文： | 刘明信,马勇.广告英语中的仿拟运用形式及其特点[J].新疆职业大学学报,2007,15(1):71-73. |
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| 作者姓名： | 刘明信 马勇 |
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| 作者单位： | 1. 聊城大学,外国语学院,山东,聊城,252059
2. 聊城文轩中学,山东,聊城,252000 |
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| 摘 要： | 仿拟是一种常见的修辞格。广告作者在现代英语广告及标题中经常使用仿拟辞格以使广告形象、生动，吸引消费者。仿拟的运用形式主要有三种：仿拟词语；仿拟谚语、成语、名言佳句；仿拟篇章。仿拟在广告及标题的运用中具有明显易辨性、临时性和生动性的特点。
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| 关 键 词： | 仿拟 易辨性 临时性 生动性 |
| 文章编号： | 1009-9549（2007）01-0071-03 |
| 修稿时间： | 2006-10-10 |
Application Form and Its Characteristic of Parody in Advertising English |
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| LIU Ming-xin,MA Yong.Application Form and Its Characteristic of Parody in Advertising English[J].Journal of Xinjiang Vocational University,2007,15(1):71-73. |
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| Authors: | LIU Ming-xin MA Yong |
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| Institution: | 1. Institute of Foreign Languages, Liaocheng University, Liaocheng, Shandong 252059, China ; 2. Liaocheng Wenxuan Middle School , Liaocheng , Shandong 252000, China |
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| Abstract: | Parody is a common rhetoric.It is often used in modern English advertisements and headings to make them lively and attractive.There are three forms to use parody: imitate words and expressions,imitate proverbs,idioms,logins and sections and chapters.Parody has the following characteristics such as eye-catching,flexible,vivid and short-lived. |
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| Keywords: | Parody Distinguishable Flexibility Vitality |
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