| 媒介融合背景下体育新闻传播的特征与趋势 |
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| 引用本文： | 董青,洪艳,董海宇.媒介融合背景下体育新闻传播的特征与趋势[J].武汉体育学院学报,2011,45(3). |
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| 作者姓名： | 董青 洪艳 董海宇 |
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| 作者单位： | 1. 浙江工业大学,体育部,浙江,杭州,310014
2. 浙江财经学院,体育部,浙江,杭州,310012 |
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| 基金项目： | 教育部人文社会科学研究项目资助，浙江工业大学人文社科研究基金重点资助项目 |
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| 摘 要： | 体育新闻传播在媒介大融合的背景下呈现出如下特征:竞技体育传播的主体化、体育节目的娱乐化、体育传播的互动化、体育新闻传播方式的多样化等.同时呈现出体育新闻传播与现代化技术手段紧密结合,从以传者为中心向以受众为中心转移,体育新闻传播的跨媒体、全球化等发展趋势.
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| 关 键 词： | 体育新闻 传统媒体 新媒体 媒介融合 |
Characteristics and trend of sports journalism and communication under media convergence |
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| DONG Qing,HONG Yan,DONG Hai-yu.Characteristics and trend of sports journalism and communication under media convergence[J].Journal of Wuhan Institute of Physical Education,2011,45(3). |
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| Authors: | DONG Qing HONG Yan DONG Hai-yu |
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| Institution: | DONG Qing1,HONG Yan2,DONG Hai-yu1(1.P.E.Dept.,Zhejiang Poly.Univ.,Hangzhou 310014,China,2.Zhejiang Inst.of Finance,Hangzhou 310012,China) |
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| Abstract: | Sports journalism and communication become prominent with the following features under media convergence.First,communication of competitive sports is more creative.Sports programs are more entertaining.Sports communication is more interactive and the means for sports journalism and communication are more various.Technology is closely integrated with sports journalism and communication,which is more globalized.The audience has become the centre. |
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| Keywords: | sports journalism traditional media new media media convergence |
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