| 价格战和产品创新 |
| |
| 引用本文： | 谢伟.价格战和产品创新[J].科研管理,1999,20(6):86-92. |
| |
| 作者姓名： | 谢伟 |
| |
| 作者单位： | 清华大学经济管理学院,北京,100084 |
| |
| 摘 要： | 本提出了价格战对创新作用的假说，基于彩电产业价格战的案例研究，揭示了价格战可促进产品创新，价格战扩展了产业生产的产品系列，产品系列的丰富主要是通过产品创新来实现。
|
| 关 键 词： | 价格战 产品创新 彩电产业 |
Price Wars and Product Innovations |
| |
| Xie Wei.Price Wars and Product Innovations[J].Science Research Management,1999,20(6):86-92. |
| |
| Authors: | Xie Wei |
| |
| Abstract: | This paper presents a new hypothesis of the impact of price wars on product innovations. Based on a case-studying of color TV industry, this paper finds that price war is help to encourage product innovations, therefore extends the full-line products of industry. |
| |
| Keywords: | price wars product innovation color TV industry |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
