Abstract: | College women's drinking rates are increasing, yet there is limited research on what is contributing to this phenomenon. In this study, the authors explored a fuller picture of how college women experience and perceive drinking situations. Qualitative data from 2 focus groups of high‐risk and low‐risk drinkers were analyzed with interpretative phenomenological analysis. Similarities and contrasts are discussed, implications for college counselors are highlighted, and areas for future research are recommended. |