| 苏北农村居民体育消费特征 |
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| 引用本文： | 赵雷鸣,刘国富,王小垒.苏北农村居民体育消费特征[J].体育成人教育学刊,2012,28(5):46-48. |
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| 作者姓名： | 赵雷鸣 刘国富 王小垒 |
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| 作者单位： | 宿迁学院体育部,江苏宿迁,223800 |
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| 基金项目： | 江苏省体育局体育科技局管课题(TY11113) |
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| 摘 要： | 以苏北农村居民的体育消费为研究对象,运用问卷调查、数理统计等方法,从农村居民的消费意识、消费结构、消费资料、消费方式、消费价值取向等方面对其消费特征进行分析研究发现:苏北农村居民体育消费以环境影响型消费意识为主;以生存型体育消费资料为主导;追求实用、价格便宜的体育消费价值取向;体育消费结构量小质低;体育消费方式简单,注重实效;不同区域、不同年龄段农民群体的体育消费存在差异。
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| 关 键 词： | 体育消费 农村居民 消费特征 |
Sports Consumption Features of the Rural Residents in Northern Jiangsu Province |
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| ZHAO Lei-ming,LIU Guo-fu,WANG Xiao-lei.Sports Consumption Features of the Rural Residents in Northern Jiangsu Province[J].Journal of Sports Adult Education,2012,28(5):46-48. |
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| Authors: | ZHAO Lei-ming LIU Guo-fu WANG Xiao-lei |
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| Institution: | (Sport Dept.,Suqian Inst.,Suqian 223800,China) |
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| Abstract: | Regarding the sports consumption of the rural residents of Northern Jiangsu Province as the object of the research,the paper applies research methods of questionnaire and statistics to analyze consumption features of the rural residents in northen Jiangsu province in the aspects of consumption consciousness,consumption structure,consumption goods,consumption pattern and consumption value. |
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| Keywords: | sports consumption rural residents consumption features |
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