| 商业性体育健身俱乐部服务质量综合评价研究 |
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| 引用本文： | 王辉,舒宗礼.商业性体育健身俱乐部服务质量综合评价研究[J].体育成人教育学刊,2012,28(2):29-30. |
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| 作者姓名： | 王辉 舒宗礼 |
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| 作者单位： | 湖南城市学院体育学院,湖南益阳,413000 |
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| 摘 要： | 运用问卷调查法、数理统计法,结合顾客感知服务质量模型和服务质量差距模型,参考Kim&Kim的QUESC评价模型和Yong&Donna的SSQRS评价模型对商业性健身俱乐部服务质量的关键因素进行分析,旨在从顾客的角度建立起适合我国商业性健身俱乐部服务质量的评价模型。
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| 关 键 词： | 健身俱乐部 服务质量 综合评价 感知服务质量模型 服务质量差距模型 |
Comprehensive Evaluation of Service Quality of Commercial Sports Fitness Clubs |
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| WANG Hui,SHU Zong-li.Comprehensive Evaluation of Service Quality of Commercial Sports Fitness Clubs[J].Journal of Sports Adult Education,2012,28(2):29-30. |
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| Authors: | WANG Hui SHU Zong-li |
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| Institution: | (Sport Dept.,Hunan Urban Inst.,Yiyang 413000,China) |
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| Abstract: | With the research methods of queationaire investigation and statistics,the paper analyses the key factors of the service quality of the commercial sports fitness clubs with the QUESC evaluation model of Kim & Kim and SSQRS evaluation model of Yong & Donna so as to establish the appropriate evaluation model of the service quality of the Chinese commercial sports fitness clubs. |
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| Keywords: | fitness club service quality comprehensive evaluation cognitive service quality model service quality difference model |
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