| 广州市天河区居民健身消费力影响因素调查与分析 |
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| 引用本文： | 冯卫,冯健,陈晓彬,何晓龙.广州市天河区居民健身消费力影响因素调查与分析[J].体育学刊,2012(4):54-59. |
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| 作者姓名： | 冯卫 冯健 陈晓彬 何晓龙 |
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| 作者单位： | 1. 广州体育学院,广东广州510500
2. 广东海洋大学,广东湛江524088 |
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| 基金项目： | 广东省体育局软课题“广州市居民健身消费力及其影响因素研究”(编号YT1013) |
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| 摘 要： | 通过对广州市天河区居民的随机抽样调查,对其月健身消费支出、是否参与过健身消费与相关影响因素关系进行研究。结果发现,主体因素、客体因素和环境因素对天河区居民参与健身消费的影响度有依次增大的趋势,但无显著性差异(P>0.05)。健身场所环境好、器材好、享受健身消费、朋友的支持等因素对月健身消费支出影响度较大;而健身服务、健身意外、健身效果以及专业人员的指导是影响受调查者是否参与健身消费的重要因素。其它消费方式更具吸引力和专业人员指导不够两个因素既是影响健身消费的主要因素,同时也是敏感因素。
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| 关 键 词： | 社会体育 健身消费力 回归分析 敏感因素 广州天河区 |
An investigation and analysis of factors which affect the power of fitness consumption of residents in the Tianhe district in Guangzhou |
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| FENG Wei,FENG Jian,CHEN Xiao-bin,HE Xiao-long.An investigation and analysis of factors which affect the power of fitness consumption of residents in the Tianhe district in Guangzhou[J].Journal of Physical Education,2012(4):54-59. |
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| Authors: | FENG Wei FENG Jian CHEN Xiao-bin HE Xiao-long |
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| Institution: | 1(1.Guangzhou Institute of Physical Education,Guangzhou 510500,China: 2.Guangdong Ocean University,Zhanjiang 524088,China) |
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| Abstract: | By investigating residents in the Tianhe district in Guangzhou via random sampling,the authors studied their monthly fitness consumption expenses and the relations between whether they participated in fitness consumption and relevant affecting factors,and revealed the following findings: the degrees of influence of subjective factors,objective factors and environmental factors on fitness consumption on showed a trend of increasing in turn,but there were no significant differences(P>0.05);the degrees of influence of factors such as good fitness place or environment,good equipment,enjoying fitness consumption,support from friends etc.on monthly fitness consumption expenses,were high;fitness service,fitness accident,fitness effect and professional guidance were important factors which affected whether the residents investigated participated in fitness consumption;such two factors as other ways of consumption being more attractive and insufficient professional guidance were main factors which affected fitness consumption,and sensitive factors as well. |
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| Keywords: | social sports power of fitness consumption regression analysis sensitive factor Tianhe district in Guangzhou |
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