| 中国早间电视的发展现状与对策 |
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| 引用本文： | 王蕾.中国早间电视的发展现状与对策[J].江苏广播电视大学学报,2007,18(2):43-45. |
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| 作者姓名： | 王蕾 |
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| 作者单位： | 南京师范大学,江苏,南京,210097 |
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| 摘 要： | 中国早间电视潜在着巨大效益,电视从业者要改变观念,找准早间电视节目的定位,分析收视对象,利用早间电视的传播特征,把握时机创造出早间电视的时段效益。
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| 关 键 词： | 早间电视 电视时段 收视心理 |
| 文章编号： | 24509588 |
| 修稿时间： | 03 30 2007 12:00AM |
The Current Situation and Strategy of Morning TV Programs in China |
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| WANG Lei.The Current Situation and Strategy of Morning TV Programs in China[J].Journal of Jiangsu Radio & Television University,2007,18(2):43-45. |
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| Authors: | WANG Lei |
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| Institution: | Nanjing Normal University, Nanjing 210097, Jiangsu,China |
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| Abstract: | China's morning TV program has great potential of benefit.The TV makers should change their mind,correctly relocate the position of morning program,fully use the communicating character of it,and create big efficiency and benefit from the time period of the morning TV program. |
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| Keywords: | morning TV programs TV programs period audiences' psychology resource |
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