| 浅论整合营销传播三要素 |
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| 引用本文： | 薛琲娜.浅论整合营销传播三要素[J].丽水学院学报,2006,28(4):28-31. |
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| 作者姓名： | 薛琲娜 |
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| 作者单位： | 丽水学院,人文学院,浙江,丽水,323000 |
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| 摘 要： | 整合营销传播是一种全新的营销理念和传播方法。其核心是一切要以消费者为中心,凡是与消费者相关的一切活动都可以纳入营销的范围,可以运用多种传播方式为营销服务。广告、公关、促销三种传播手段的推广组合可以使整合营销传播达到理想的宣传效果。
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| 关 键 词： | 整合营销传播 广告 公关 促销 |
| 文章编号： | 1008-6749(2006)04-0028-04 |
| 收稿时间： | 02 17 2006 12:00AM |
| 修稿时间： | 2006年2月17日 |
Three Essential Factors of Integrated Marketing Communication |
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| Xue Beina.Three Essential Factors of Integrated Marketing Communication[J].Journal of Lishui University,2006,28(4):28-31. |
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| Authors: | Xue Beina |
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| Institution: | College of Humane studies, Lishui University, Lishui Zhejiang 323000, China |
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| Abstract: | Integrated Marketing Communications is a new marketing means of communication,and its key is consumer-centered.Any activities concerning consumers can be brought into marketing,and all kinds of means of communication can be used to serve marketing.The three means of communication, advertising,public relations and sales promotion can make integrated marketing communications come to an ideal effect of the communication. |
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| Keywords: | integrated marketing communications advertising public relations sales promotion |
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