| 合作原则的违反在广告语篇中的研究 |
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| 引用本文： | 宫金玲.合作原则的违反在广告语篇中的研究[J].黑龙江教育学院学报,2013(11):155-156. |
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| 作者姓名： | 宫金玲 |
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| 作者单位： | 辽宁师范大学外国语学院,辽宁大连116029 |
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| 摘 要： | 随着社会发展、新技术的运用,广告对人们的生活产生了显著的影响.试从语用学的角度,以Grice的会话合作原则理论为基础,通过实例,分析讨论广告语篇中的合作原则中的四个准则的违反情况,即对量的准则、质的准则、关系准则和方式准则的违反情况进行分析.
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| 关 键 词： | 合作原则 广告语篇 准则 违反 |
The Study of Violations of the Cooperative Principle in the Advertising Discourses |
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| GONG Jin-ling.The Study of Violations of the Cooperative Principle in the Advertising Discourses[J].Journal of Heilongjiang College of Education,2013(11):155-156. |
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| Authors: | GONG Jin-ling |
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| Institution: | GONG Jin-ling (School of Foreign Languages, Liaoning Normal University, Dalian 116029, China) |
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| Abstract: | With the development of our society and the use of new technology, advertisements have obviously influenced our life. From the perspective of pragmatics, on the basis of Grice＇s cooperative principle, this paper tries to analyze the violations of the four maxims, i.e. maxim of quantity, maxim of quality, maxim of relation, maxim of manner in the advertising discourses. |
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| Keywords: | cooperative principle advertising discourses maxim violation |
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