| 现代性的变奏曲——浅析传播学的第四学派媒介环境学派 |
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| 引用本文： | 杨慧琼,程栋梁.现代性的变奏曲——浅析传播学的第四学派媒介环境学派[J].福建师范大学学报(哲学社会科学版),2012(3):155-161. |
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| 作者姓名： | 杨慧琼 程栋梁 |
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| 作者单位： | 1. 福建师范大学传播学院,福建福州,350108
2. 福建师范大学地理科学学院,福建福州,350108 |
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| 摘 要： | 技术和人的关系是媒介环境学无法绕开的核心问题。对这一问题,媒介环境学的理论发展过程表明,它所奏响的是现代性的变奏曲。在麦克卢汉时代,英尼斯和麦克卢汉注重考虑"技术给人带来什么",而不追问"技术对人做了什么",这一共同特征使他们的理论带有"技术决定论"的色彩。波兹曼将媒介和文化结合起来,对印刷术评价较高,而对摄影术、电视评价较低,认为它们侵蚀了启蒙时代苦心树立起来的主体地位,具有反现代性的色彩。后麦克卢汉时代,影响最大的莱文森提出了人性化趋势理论、补偿性媒介理论和新型地球村理论,高扬人的理性,预言新媒介技术将带来更好的民主和更好的地球村。在理性、民主这些现代性价值遭遇反思的今天,它们也未能完满解答技术和人的关系本质。
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| 关 键 词： | 现代性 媒介环境学 媒介技术 |
Variations on the Modernity: an Analysis of the Media Ecology School in Communication Study |
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| YANG Hui-qiong
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CHENG Dong-liang.Variations on the Modernity: an Analysis of the Media Ecology School in Communication Study[J].Journal of Fujian Normal University(Philosophy and Social Sciences Edtion),2012(3):155-161. |
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| Authors: | YANG Hui-qiong CHENG Dong-liang |
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| Institution: | 1.Communrcation college,Fujia Normal University,Fuzhou 350108,China;2.College of Geographical Sciences,Fujian Normal University,Fuzhou 350108,China) |
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| Abstract: | To Media ecology,relationships between the technology and human are the most essential point.The development of Media ecology indicates that it plays variations on the modernity.what Innis and Mcluhan focused are on" what are technology bring to human",not "what human bring to technology".In the period of Mcluhan,.Therefore,their thoughts are critically called "technological determinism".Postman consider media technology’s effect on culture,appraise highly on printing press,and think television engineering and photography eroding the subject’s position from the age of enlightenment.Postman’s thoughts have anti-modernity color.In the period of Post-Mcluhan Levinson is the most influential scholar,he uplifts human logos,raises three theories that are Media’s tendency around human nature,compensatory media and new global village.Levinson predicts that new media technology would bring better direct democracy and global village.Today,the modernity values such as rationality and democracy are re-thought,Levinson’s Media Ecology also fail to reveal natures of relationship between technology and human. |
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| Keywords: | Media Ecology modernity media technology〖TPP161 +60mm 60mm BP〗 |
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