| 论广告作品的艺术化 |
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| 引用本文： | 王锐明.论广告作品的艺术化[J].咸阳师范学院学报,2004,19(6):77-79. |
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| 作者姓名： | 王锐明 |
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| 作者单位： | 咸阳师范学院,艺术系,陕西,咸阳,712000 |
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| 摘 要： | 广告在现阶段正处于发展期和成长期，随着社会和受众的不断需求，广告必须更加艺术化．只有通过艺术化，才能够拉近广告与受众之间的距离，才能够使受众打破心理防线，较容易地接受广告，认知广告，从而更容易接受有关产品和服务信息。
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| 关 键 词： | 广告 信息型 色彩 明度 |
| 文章编号： | 1672-2914(2004)06-0077-03 |
| 修稿时间： | 2004年8月23日 |
On the Artistic Quality of Works in Advertizing |
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| WANG,Rui-ming.On the Artistic Quality of Works in Advertizing[J].Journal of Xianyang Normal University,2004,19(6):77-79. |
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| Authors: | WANG Rui-ming |
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| Abstract: | Ad is now at the stages of development and growth. With the constant need of society and recipients, ads must be made more artistic. Only through artistic quality can the distance between ads and its recipients shortened, can the recipients break psychological defense to accept ads readily and get to know them, which subsequently will make them accept relevant products and services more readily. |
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| Keywords: | ad information type color brightnesss |
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