Soft power: From ethnic attraction to national attraction in sociological globalism |
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| Authors: | Seong-Hun Yun Jeong-Nam Kim |
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| Institution: | aKansas State University, A.Q. Miller School of Journalism and Mass Communications, 221 Kedzie Hall, Manhattan, KS 66506, United States;bPurdue University, Department of Communication, 2176 Beering Hall of Liberal Arts and Education, 100 North University Street, West Lafayette, IN 47907, United States |
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| Abstract: | This paper explores the influence of ethnic relations in sociological globalism on the formulation process of a country’s soft power (i.e., national attraction). People migrate into a country, become an ethnic group, and experience sociological contact/interaction with other ethnic groups, through which they form more concrete and experiential attitudes toward each other. In turn, these attitudes affect their perceptions of other ethnic groups’ homeland countries. With soft power being defined as favorability toward a foreign country, this paper investigates the influence of ethnic relations in a three-predictor regression model of soft power—ethnic relations, between country relationship quality, and normative performance (i.e., reputation) of a country. In testing the model, this study uses secondary data consisting of U.S. national surveys including polls of the Chicago Council on Foreign Relations on perceptions of foreign countries and aggregate nation-level data. The findings show that ethnic relations has a sizable, significant influence on favorability, second to relationship quality, with normative performance having a weak, insignificant influence. This paper further discusses the findings’ implications for contemporary public diplomacy practice and theory and outlines directions for future study of ethnic relation’s influence on soft power in sociological globalism. |
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| Keywords: | Soft power National attraction Ethnic attraction Sociological globalism |
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