| 中日两国日报发行市场集中度比较 |
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| 引用本文： | 陶喜红.中日两国日报发行市场集中度比较[J].国际新闻界,2012(3):77-83. |
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| 作者姓名： | 陶喜红 |
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| 作者单位： | 中南民族大学文学与新闻传播学院 |
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| 基金项目： | 陶喜红主持的湖北省社会科学基金项目“十一五”规划资助课题“传媒产业市场集中度实证研究”的阶段性成果,课题编号[2010]386;2012年教育部人文社会科学研究青年基金项目“中国传媒产业市场结构演变效应的实证研究”(项目编号:12YJC860036) |
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| 摘 要： | 通过比较发现,中日两国日报发行市场集中度存在明显差异。我国日报发行市场集中度较低,近年来变化幅度不大,属于分散竞争型市场结构;而日本日报发行市场集中度很高,近年来呈下降趋势,属于寡占型市场结构。造成这种差异的主要原因在于管理体制、市场经营行为和市场绩效等方面。今后需要有针对性地调整报业管理体制,借鉴日本先进的发行方法,改进我国日报发行工作,适度提高日报发行市场集中度,做大做强报纸产业。
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| 关 键 词： | 日报发行 发行量 发行市场集中度 发行市场结构 |
A Comparative Study of the Market Concentration of Daily Issuance between China and Japan |
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| TAO Xihong.A Comparative Study of the Market Concentration of Daily Issuance between China and Japan[J].Journal of International Communication,2012(3):77-83. |
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| Authors: | TAO Xihong |
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| Institution: | TAO Xihong (College of Literature and Journalism,South-Central University for Nationalities,Wuhan,430074) |
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| Abstract: | It is found by comparison that there is an obvious difference of the market concentration of daily issuance between China and Japan.The main reasons causing the difference are concerned with the factors of management system,behavior of market operation,market performance and so on.In the future,we should adjust the management system of the newspaper industry in China and improve the distribution work by using Japan’s advanced experience for reference. |
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| Keywords: | Daily Issuance Circulation Issuance Market Concentration Issuance Market Structure |
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