| 现象级马拉松事件的思辨:从开端到未来的预见 |
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| 引用本文： | 李琳琳,刘一民.现象级马拉松事件的思辨:从开端到未来的预见[J].武汉体育学院学报,2019,53(11):29-35. |
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| 作者姓名： | 李琳琳 刘一民 |
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| 作者单位： | 1. 曲阜师范大学 体育科学学院, 山东 曲阜 273165;2. 山东体育学院 体育社会科学学院, 山东 济南 250102 |
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| 基金项目： | 国家社会科学基金项目（16BTY041）；山东省社会科学规划研究项目（13CTYJ09）。 |
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| 摘 要： | 以史为鉴，可知兴替。马拉松成为现象级事件并非偶然，是多因素共同作用的必然结果，具有重要的理论与现实意义。马拉松现象蕴含唯物辩证法所总结的发展普遍性与统一性原理、量变质变辩证关系原理和内因外因辩证关系原理等事物发展规律，沿着产生、发展与未来的逻辑主线，在漫长且充满文化底蕴的发展史中孕育、发展、演变。该文运用了唯物辩证法原理分析现实问题，以马拉松开端之思为起点探讨马拉松现象产生的必然，通过对马拉松现象的发展方向、发展状态和发展动力的全面阐释与解读，进一步厘清马拉松事件发展的历程。研究以国际化前瞻性视角重新审视我国现已出现的政策加码、场景革命、跨界融合、资本投入等全新市场环境后，对即将到来的服务型市场、互联网4.0时代、文化全融入时代以及资本回冷时期等新市场、新形势、新常态进行充分展望，以期有效应对我国马拉松运动的未来发展，为我国马拉松运动的可持续发展提供借鉴与参考。
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| 关 键 词： | 现象级事件 马拉松热 马拉松市场 马拉松事件 |
| 收稿时间： | 2019-09-07 |
Phenomenal Marathon in China: From Beginning to Future |
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| LI Linlin,LIU Yimin.Phenomenal Marathon in China: From Beginning to Future[J].Journal of Wuhan Institute of Physical Education,2019,53(11):29-35. |
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| Authors: | LI Linlin LIU Yimin |
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| Institution: | 1. College of Sports Science, Qufu Normal Univ., Qufu 273165, China;2. School of Sports Social Science, Shandong Sport Univ., Jinan 250102, China |
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| Abstract: | The rise and fall of marathon becoming a phenomenal event is inevitable due to multiple factors, and has important theoretical and practical significance. The phenomenon of marathon fever contains the principles of universality and unity of development, the dialectical relationship between quantitative change and qualitative change and the dialectical relationship between internal and external causes can be summarized by materialist dialectics. The logic of its emergence, development and future has been bred, developed and evolved in the long cultural deposits of the development history. This paper applies the principle of materialist dialectics to analyze practical problems, discusses the necessity of the phenomenon of marathon fever and further clarifies the course of the development of marathon fever through the interpretation of the development direction, status and momentum. This predicts the new norm from perspective of the related policies, environment, cross-border integration, capital investment, upcoming service market, Web 4.0, capital withdrawal so as to provide the references for the sustainable development of marathon in China. |
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| Keywords: | phenomenal event marathon fever marathon market marathon event |
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