| 经营策略对甘肃省普通高校体育场馆效益影响的研究 |
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| 引用本文： | 韩永君.经营策略对甘肃省普通高校体育场馆效益影响的研究[J].成都航空职业技术学院学报,2010,26(1):81-83. |
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| 作者姓名： | 韩永君 |
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| 作者单位： | 西北民族大学,甘肃,兰州730124 |
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| 摘 要： | 本文采用文献资料法、问卷调查法、田野调查法、专家访谈法和数理统计法等研究方法，以甘肃省27所普通高校体育场馆为调查对象，以场馆经营策略为研究对象，经过调查研究，发现经营策略对普通高校体育场馆效益的最大化具有显著影响，并得出若要让高校体育场馆发挥更大效益，必须走市场化运作的道路的结论。
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| 关 键 词： | 普通高校 体育场馆 经营策略 效益 |
Research on Beneficial Influence of Management Tactics on Stadium of Colleges in Gansu Province |
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| HAN Yongjun.Research on Beneficial Influence of Management Tactics on Stadium of Colleges in Gansu Province[J].Journal of Chengdu Aeronautic Vocational & Technical College,2010,26(1):81-83. |
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| Authors: | HAN Yongjun |
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| Institution: | HAN Yongjun |
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| Abstract: | This paper adopts documentary date method,questionnaire method,fieldworks,expert interviews,statistics and other research methods.In addition,this paper chooses 27 colleges in Gansu province as the research object of investigation subjects and stadium pricing strategy.Through analysis,a conclusion has been drawn that marketing strategy has a remarkable effect on the maximize benefit of college stadium.To make college sports stadiums play a greater role,the road of market-oriented operation should be adopted... |
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| Keywords: | colleges stadium mangement tatics benefit |
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