| 发展中的奥运吉祥物研究 |
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| 引用本文： | 徐杏玲.发展中的奥运吉祥物研究[J].搏击·武术科学,2008,5(12). |
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| 作者姓名： | 徐杏玲 |
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| 作者单位： | 江苏科技大学,江苏镇江,212003 |
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| 摘 要： | 文章运用文献资料法对奥运吉祥物的内涵、发展进行了研究。奥运吉祥物作为一种特殊的商品价值被进一步放大,本身蕴含的经济价值也越来越大,从而促进了相关产业的发展。文章同时对奥运吉祥物的发展趋势进行了预测。
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| 关 键 词： | 奥运 吉祥物 发展 价值 |
The Olympics Mascot within Development Research |
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| XU Xingling.The Olympics Mascot within Development Research[J].BOJI(WUSHUKEXUE),2008,5(12). |
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| Authors: | XU Xingling |
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| Abstract: | This text passed cultural heritage data a method to carry on a research to the content,development of the Olympics mascot.Be a kind of special merchandise value quilt further enlarge,oneself the economy contain value also more and more big,promoted thus related industry of development.Also develops the Olympics mascot in the meantime the trend carried on an estimate. |
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| Keywords: | the Olympics mascot development value |
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