Innovation through social media in the public sector: Information and interactions |
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| Institution: | 1. Department of Public Administration, College of Public Policy, The University of Texas at San Antonio, United States;2. School of Computing and Information Technology, Faculty of Engineering and Information Sciences, University of Wollongong, Australia;3. Insight Centre for Data Analytics, National University of Ireland Galway, Ireland;1. Department of Accounting and Finance, Faculty of Economics and Business, University of Murcia, Campus of Espinardo, 30100 Murcia, Spain;2. Department of Economics and Juridical Sciences, University Centre of Defence at the Spanish Air Force Academy, Spanish Ministry of Defence - Technical University of Cartagena (UPCT), Base Aérea de San Javier (Academia General del Aire), C/ Coronel López Peña, s/n, 30720 Santiago de la Ribera, Murcia, Spain;3. Department of Law, University of Parthenope, 13 Generale Parisi Street, 80130 Naples, Italy;4. Department of Science and Technology, University of Parthenope, 13 Generale Parisi Street, 80130 Naples, Italy;1. Department of Political Science, Sam Houston State University, United States;2. Department of Public Administration and International Affairs, Maxwell School of Citizenship and Public Affairs, Syracuse University, United States |
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| Abstract: | This paper conducts a content analysis on the performance of information and interactions in selected Chinese government microblog accounts as innovations in the public sector. In specific, the study examines the quantity, content, stakeholders related, government levels related, timeliness, forms, language styles, sources of message, the use of push, and responses in government accounts. The study finds that a majority of messages in government microblog accounts were posted for self-promotion rather than service delivery. The forms, languages and timeliness of information posted tend to be monotonous, rigid and formal, and the interactions between governments and the public in government microblog accounts were mostly insufficient and preliminary. Furthermore, a longitudinal comparison between data in two sequential years also indicates that government use of microblogs is improved over time. Based on the findings, the paper provides relevant recommendations to governments. |
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