| CRM实施战略研究:企业组织结构与企业文化层面 |
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| 引用本文： | 乔晓华.CRM实施战略研究:企业组织结构与企业文化层面[J].科学与管理,2010,30(4). |
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| 作者姓名： | 乔晓华 |
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| 摘 要： | CRM作为一种全新的管理战略及软件系统,已成为推动企业发展的全新动力,并促使企业更加关注其核心竞争力的全新打造。企业要"以客户为中心",以客户需求来拉动组织变革;要重塑有利于CRM战略实施的企业文化,以提高企业的核心竞争力,建立可持续性的竞争优势。
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| 关 键 词： | CRM 组织再造 企业文化 核心竞争力 |
The Research of CRM Implementation Strategy:The Level of Organizational Structure of Enterprises And Enterprise Culture |
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| Authors: | QIAO Xiao-hua |
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| Abstract: | As a new management strategies and software system,CRM has become a new driving force to promote enterprise development and to bring greater focus on its core business competitiveness.Enterprises need to have a "customer-centric" to drive organizational change according to customer demand,to help reshape the corporate culture of the implementation of CRM strategies,and to improve the enterprise's core competitiveness and build a sustainable competitive advantage. |
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| Keywords: | CRM enterprise reorganization enterprise culture core competitiveness |
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