| 我国体育赞助存在的问题及原因分析 |
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| 引用本文： | 唐艺,廖军.我国体育赞助存在的问题及原因分析[J].株洲师范高等专科学校学报,2007,12(5):100-102. |
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| 作者姓名： | 唐艺 廖军 |
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| 作者单位： | [1]湖南商学院体育部,长沙411000 [2]湖南工业大学师专校区体育系,湖南株洲412007 |
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| 摘 要： | 我国体育赞助市场存在赞助商相对较少，且急功近利，缺乏长远眼光；赞助市场波动性较大；赞助缺乏针对性等问题，导致上述问题的原因主要是赞助商对赞助缺乏认识；体育组织部门缺乏营销理念；体育经纪人缺乏及赞助法规不完善等．
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| 关 键 词： | 体育赞助 赞助市场 赞助项目 赞助企业 |
| 文章编号： | 1009-1432（2007）05-0100-03 |
| 修稿时间： | 2007-06-08 |
Problems and Causes: Physical Auspices in China |
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| TANG Yi, LIAO Jun.Problems and Causes: Physical Auspices in China[J].Journal of Zhuzhou Teachers College,2007,12(5):100-102. |
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| Authors: | TANG Yi LIAO Jun |
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| Institution: | 1. Physical Education Department, Hunan Commercial College, Changsha Hunan 411000, China; 2. Physical Education Department, Zhuzhou Teachers College of H unan University of Technology, Zhuzhou, Hunan 412007 ,China |
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| Abstract: | In China's physical auspices market,there are few sponsors and these sponsors are short-sighted and eager for quick profits and instant success.Their auspices are not in accordance with the demand of the instable market.These problems result from the sponors' superficial understanding of auspices,physical organizations' lack of marketing consciousness,the shortage of physical broker and the imperfection of laws of auspices. |
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| Keywords: | physical auspices auspices market items of auspices enterprises of auspices |
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