| 论高校篮球品牌赛事体现的文化内涵与文化价值 |
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| 引用本文： | 蓝开辉.论高校篮球品牌赛事体现的文化内涵与文化价值[J].福建体育科技,2006,25(2):46-48. |
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| 作者姓名： | 蓝开辉 |
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| 作者单位： | 福建师范大学体育科学学院,福建,福州,350007 |
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| 摘 要： | 从高校举办的一系列篮球品牌赛事角度出发,探讨其中所体现的篮球文化内涵与价值,为促进高校篮球文化的繁荣和塑造我国特色的篮球文化作理论参考。
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| 关 键 词： | 高校篮球 品牌赛事 篮球文化 内涵 价值 |
| 文章编号： | 1004-8790(2006)02-0046-03 |
Study On the Connotation and Value of Basketball Culture that Brand Basketball Competitions in Colleges and Universities Incarnates |
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| Lan Kai-hui.Study On the Connotation and Value of Basketball Culture that Brand Basketball Competitions in Colleges and Universities Incarnates[J].Fujian Sports Science and Technology,2006,25(2):46-48. |
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| Authors: | Lan Kai-hui |
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| Institution: | Physical Science Iinstitute of Fujian Normal University, Fuzhou Fujian, 350007, China |
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| Abstract: | Studied a series of brand basketball competitions in colleges and universities,this paper probes into the connotation and value of basketball culture it incarnated,in order to promote the prosperity of basketball culture in colleges and universities,and give reference to the shaping of basketball culture with Chinese characteristics. |
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| Keywords: | Basketball Games in Colleges and Universities Brand Competition Basketball Culture Connotation Value |
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