| 奥运会媒介事件的价值探讨 |
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| 引用本文： | 郝全梅,侯肇庆.奥运会媒介事件的价值探讨[J].大同职业技术学院学报,2007(1). |
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| 作者姓名： | 郝全梅 侯肇庆 |
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| 作者单位： | 山西大学文学院 山西太原030006 |
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| 摘 要： | 作为媒介事件的现代奥运会,在大众媒介的积极参与和策划下,被越来越多的人所关注。这种参与策划,不仅体现在奥运期间对体育赛事的报道中,也体现在前期的组织筹划以及赛后的宣传利用上。媒介在整个环节的引导,使奥运会在推动经济文化发展的基础上,承载了更多的社会责任。
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| 关 键 词： | 媒介事件 奥运会 稀缺性 价值回报 |
The Research on the Value of Olympic Games as a Medium Event |
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| HAO Quan-mei,HOU Zhao-qing.The Research on the Value of Olympic Games as a Medium Event[J].Journal of Datong Vocational College,2007(1). |
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| Authors: | HAO Quan-mei HOU Zhao-qing |
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| Abstract: | As a medium event, modern Olympic Games is paid more attention with the active participation and scheme of the mass media. This kind of participation in the plan reflects not only in the reports during the Olympic Games, but also in the organization and scheme of early period and the propaganda after the competitions. The guide of media in all around makes the Olympic Games take much social responsibility on the basis of promoting the development of economy and civilization. |
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| Keywords: | medium event olympic games scarcity value return |
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