| 标志设计中汉字运用的艺术意蕴 |
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| 引用本文： | 詹伟锋.标志设计中汉字运用的艺术意蕴[J].绥化学院学报,2010(2):133-135. |
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| 作者姓名： | 詹伟锋 |
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| 作者单位： | 莆田学院艺术系,福建莆田,351100 |
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| 摘 要： | 标志设计中,作为一种特殊视觉意象和图形符号的标志,能够以准确、简洁的形式向大众直现传达一定的意义、情感和指令内容,具有强大的视觉信息传达功能.在汉语语境中,汉字无疑是标志设计艺术中艺术意蕴的丰富源泉.就汉字之形、意、以形写意三个方面来谈谈标志设计中汉字运用的艺术意蕴.
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| 关 键 词： | 标志设计 中国汉字 图形 |
The Art Meaning of Chinese Characters' Usage in Logo Design |
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| Zhan Weifeng.The Art Meaning of Chinese Characters' Usage in Logo Design[J].Journal of Suihua University,2010(2):133-135. |
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| Authors: | Zhan Weifeng |
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| Institution: | Zhan Weifeng(Art Department,Putian University,Putian 351100,China) |
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| Abstract: | Logos,as a special visual imagery and graphic symbols,can convey a certain meaning,emotion and direction to the public precisely and concisely,and have a powerful function of visual message convey.In the Chinese context,the Chinese characters undoubtedly have the rich art meaning source of logo design.This article discusses about the meaning of art in the use of Chinese characters on three aspects: the shape of Chinese characters,the meaning of Chinese characters,and the way of expressing meaning in the sha... |
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| Keywords: | Logo design Chinese Characters graphic |
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