| 治理传媒低俗化的理论依据和创新思路探讨 |
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| 引用本文： | 叶奕,肖凭.治理传媒低俗化的理论依据和创新思路探讨[J].株洲师范高等专科学校学报,2010(1). |
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| 作者姓名： | 叶奕 肖凭 |
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| 作者单位： | 湖南大众传媒学院科研处; |
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| 基金项目： | 湖南省教育厅科学研究立项项目“传媒低俗化的治理问题研究”(09C1117) |
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| 摘 要： | 传媒低俗化是我国大众传播市场化、娱乐化蓬勃兴起而带来的一种变异现象,至今仍未得到有效遏制,传媒低俗化治理面临困境。创新传媒低俗化治理思路必须要以马克思主义新闻理论、和谐社会理论、政府管制理论、传媒生态理论、传媒素养理论为基石,在系统治理、制度建设、媒体自律、提升受众传媒素养等方面寻求突破。
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| 关 键 词： | 传媒低俗化 媒体自律 制度建设 受众 |
Theoretical Base and Creative Exploration for Curing Media of Their Vulgarity |
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| YE Yi,XIAO Ping.Theoretical Base and Creative Exploration for Curing Media of Their Vulgarity[J].Journal of Zhuzhou Teachers College,2010(1). |
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| Authors: | YE Yi XIAO Ping |
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| Institution: | YE Yi,XIAO Ping(Department of Scientific Research,Hunan Mass Media Vocational Technical College,Changsha Hunan 410100,China) |
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| Abstract: | The marketing of our country's mass media and the rise of entertainment bring about a changed of phenomenon: media vulgarity.Now the phenomenon is not eliminated,the curing of the media of their vulgarity facing difficult situation.Creative management of media and preventing them from becoming vulgar must be based on Marxist news theory,harmonious social theory,government administration theory,media ecological theory and media quality theory.Breakthroughs must be sought in aspects of system management,syste... |
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| Keywords: | media vulgarity self-discipline of the media system building audience |
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