| 顾客价值与组织能力的关系研究 |
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| 引用本文： | 刘石兰.顾客价值与组织能力的关系研究[J].科学学与科学技术管理,2008,29(1):121-125. |
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| 作者姓名： | 刘石兰 |
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| 作者单位： | 广东外语外贸大学,国际工商管理学院,广州,510006 |
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| 摘 要： | 顾客价值已成为营销学者和企业家共同关注的焦点,被视为竞争优势的新来源.但以往的顾客价值管理实践较多地把顾客价值看作一种管理理念,并没有从战略高度渗透到整个企业的组织能力上,也没有落实到整个企业的具体组织行为上.将顾客价值与组织能力进行有机地结合,从能力的角度定义顾客价值、从顾客的角度定义能力,并分别从顾客和供应商角度探讨了能力与顾客价值的相互作用.
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| 关 键 词： | 组织能力 顾客价值 关系 |
| 文章编号： | 1002-0241（2008）01-0121-05 |
| 收稿时间： | 2007-03-18 |
| 修稿时间： | 2007年3月18日 |
A Study on Relationship between Organizational Capabilities and Customer Value |
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| LIU Shilan.A Study on Relationship between Organizational Capabilities and Customer Value[J].Science of Science and Management of S.& T.,2008,29(1):121-125. |
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| Authors: | LIU Shilan |
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| Abstract: | Customer value becomes the focus for marketing scholars and enterprisers and has been regarded as the new source of competitive advantages.However,former managerial practices generally regarded customer value as a managerial opinion and did not combine it with organizational capabilities and not put it into effect through organizational behavior.The passage defines customer value from the perspective of capabilities and defines capability from the perspective of customers,and then discusses the relationship between them separately from the perspectives of customers and suppliers.Those will supply another new thought way for customer value researches and managerial practices. |
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| Keywords: | Organizational Capability Customer Value Relationship |
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