| 中国职业体育发展研究 |
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| 引用本文： | 胡利军,杨远波.中国职业体育发展研究[J].体育科学,2010,30(2). |
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| 作者姓名： | 胡利军 杨远波 |
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| 作者单位： | 1. 国家体育总局体育科学研究所,北京,100061
2. 西南财经大学体育部,四川成都,610072 |
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| 摘 要： | 采用文献资料调研、宏观环境(PEST)模型分析、波特(PORTER)模型分析和比较分析等研究方法,从社会学、经济学、管理学和体育营销学的角度,研究西方职业体育和中国职业体育的发展规律.探讨西方职业体育的本质属性、职业体育基本概念、职业体育发展阶段及特征,在分析中国职业体育的发展现状,剖析影响中国职业体育发展的影响因素的基础上,对中国发展职业体育提出对策建议.
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| 关 键 词： | 中国 职业体育 影响 因素 发展 对策 |
Research on China Professional Sports Development |
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| HU Li-jun,YANG Yuan-bo .China Sport Science Institute,Beijing ,China,.South Western University of Finance , Economic,Chengdu.Research on China Professional Sports Development[J].China Sport Science,2010,30(2). |
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| Authors: | HU Li-jun YANG Yuan-bo China Sport Science Institute Beijing China South Western University of Finance Economic Chengdu |
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| Institution: | HU Li-jun1,YANG Yuan-bo2 1.China Sport Science Institute,Beijing 100061,China,2.South Western University of Finance , Economic,Chengdu 610072 |
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| Abstract: | Through using the methods of literature review,both PEST and PORTER matrix and the comparative analysis,from the point of view of sociology,economics and industry development,this paper studies the development pattern of western country's professional sports and China professional sports and discusses the essential attribute,basic concepts,phase and characters of professional sports.On basis of analyzing influencing factors of China professional sports development,the countermeasure and suggestions of devel... |
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| Keywords: | China professional sports influencing factor development countermeasure |
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