| 鲁能泰山足球俱乐部品牌形成与发展研究 |
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| 引用本文： | 刘东进,林秋平.鲁能泰山足球俱乐部品牌形成与发展研究[J].军事体育进修学院学报,2008,27(3). |
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| 作者姓名： | 刘东进 林秋平 |
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| 作者单位： | 潍坊医学院,体育教研室,山东,潍坊,261041 |
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| 摘 要： | 通过文献资料法与对鲁能足球队资深球迷协会“橘红火焰“的个案调查,对鲁能泰山足球俱乐部品牌的形成与发展进行研究。主要结论有:1)鲁能泰山足球俱乐部已初步形成自己的品牌优势;2)鲁能泰山足球俱乐部还需要在加强球员个人管理,丰富球迷产品品种与质量,提高资源使用率等方面继续努力,更好地实现品牌发展。
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| 关 键 词： | 鲁能泰山足球俱乐部 品牌 形成与发展 对策 |
On the Trademark's Formation and Development Luneng Taishan Football Club |
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| LIU Dong-jin,LIN Qiu-ping.On the Trademark's Formation and Development Luneng Taishan Football Club[J].Journal of Pla Institute of Physical Education,2008,27(3). |
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| Authors: | LIU Dong-jin LIN Qiu-ping |
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| Abstract: | This paper studies the trademark's formation and development of Luneng Taishan football club through the method of literature datum and investigating"Juhong Huoyan"--the football fans' association with an old qualification of Luneng football team.Then the conclusions are drawn that Luneng Taishan football team has already formed its reputation's advantage;and it's still necessary to reinforce managing players,enrich football fans' vari- eties and quality and enhance resources' using coefficient in order to fulfill its trademark's development. |
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| Keywords: | Luneng Taishan football club trademark form ation and development strategy |
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