| 当代企业品牌视觉形象再设计探析 |
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| 引用本文： | 李招乐,陈美玲.当代企业品牌视觉形象再设计探析[J].泉州师范学院学报,2011,29(3):96-99. |
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| 作者姓名： | 李招乐 陈美玲 |
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| 作者单位： | 泉州师范学院美术与设计学院,福建泉州,362000 |
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| 摘 要： | 在企业急需将品牌形象推至市场竞争前沿的形势下，与企业发展密切相关的品牌视觉形象设计呈现出需要全方位提升的趋势。可以说，品牌视觉形象再设计的成效，决定了品牌资产能否持续增值和品牌信息能否高效传播。在品牌视觉形象再设计的过程中，应深入的进行品牌市场的分析，同时，更为注重视觉元素与品牌信息传达的关系。强调运用现代媒体与有效的品牌形象塑造手法交互的综合方式，以获得企业品牌形象的有效提升。
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| 关 键 词： | 企业 品牌视觉形象 再设计 |
Study on Visual Image Redesign of the Contemporary Enterprise Brand |
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| LI Zhao-le,CHEN Mei-ling.Study on Visual Image Redesign of the Contemporary Enterprise Brand[J].Journal of Quanzhou Normal College,2011,29(3):96-99. |
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| Authors: | LI Zhao-le CHEN Mei-ling |
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| Institution: | (School of Art and Design,Quanzhou Normal University,Fujian 362000,China) |
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| Abstract: | Under the situation of the urgent need for enterprise to push brand image in the foreland of the market competition,brand design of visual image which closely relates to enterprises development, shows the urgent need of raising trend in all aspects. The achievement of brand visual image redesign determines the continuous value addition of brand equity and efficient propagation of brand information. In the process of brand visual image redesign, brand market should be analyzed, and the relationship between visual element and brand information should be conveyed. Application of modern media and effective brand image-building will promote image of enterprise brand efficiently. |
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| Keywords: | enterprise visual image of brand redesign |
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