| 关于“天翼”e家自主版套餐促销策划的思考 |
| |
| 引用本文： | 赵坊芳.关于“天翼”e家自主版套餐促销策划的思考[J].泰州职业技术学院学报,2012,12(3):41-43. |
| |
| 作者姓名： | 赵坊芳 |
| |
| 作者单位： | 江阴职业技术学院,江苏江阴,214400 |
| |
| 摘 要： | 在通信市场激烈的竞争形势下，促销作为新业务推广强有力的营销手段受到了运营商的高度重视。文章分析了促销在“天翼”e家自主版套餐业务推广中的必要性，提出该业务推广中促销活动策划的要点，进一步指出促销活动实施的注意事项，以便该业务得以顺利推广，快速占领市场。
|
| 关 键 词： | 促销 策划 推广 |
Reflections on the E-Family Independent Promotion Plan of Tianyi |
| |
| ZHAO Fang-fang.Reflections on the E-Family Independent Promotion Plan of Tianyi[J].Journal of Taizhou Polytechnical Institute,2012,12(3):41-43. |
| |
| Authors: | ZHAO Fang-fang |
| |
| Institution: | ZHAO Fang-fang(Jiangyin Polytechnic College,Jiangyin Jiangsu 214400,China) |
| |
| Abstract: | Given severe competition in the communications industry,promotion as a powerful marketing tool to new business extension,has been paid high attention by the operators.This paper analyzes the necessities of promotion in the promotion of e-family independent promotion,emphasizes the key points in the process of new business promotion,and further points out the precautions during the implemented step.The mentioned above could give the operators some hint on how to smoothly market the new business and rapidly gain the market share. |
| |
| Keywords: | promotion planning extension |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
