Sport communication research: A social network analysis |
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| Institution: | 1. Department of Tourism, Recreation & Sport Management, University of Florida, P.O. Box 118208, Gainesville, FL 32611, United States;2. Department of Recreation, Sport & Tourism, University of Illinois, Urbana-Champaign, 1206 South Fourth St., Champaign, IL 61820, United States;1. CIAMS, Univ. Paris-Sud, Université Paris-Saclay, 91405 Orsay Cedex, France;2. CIAMS, Université d’Orléans, 45067 Orléans, France;1. Pennsylvania State University, Smeal College of Business, Department of Marketing, 485 B Business Building, University Park, PA 16802, USA;2. Technische Universität München, Department of Sport & Health Management, Campus D Uptown Munich, Georg-Brauchle-Ring 60/62, 80992 Munich, Germany;3. Pennsylvania State University, Smeal College of Business, Department of Marketing, 482 Business Building, University Park, PA 16802, USA;1. Griffith University, Australia;2. Bournemouth University, UK;3. Temple University, USA;4. Swinburne University, Australia |
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| Abstract: | Sport communication research has experienced exponential growth since the 1980s. As one of the four primary sport management functions, sport communication has formed a synergistic relationship with sport management. Researchers have documented this relationship and the continued role of communication within sport. The current study explored the evolution of sport communication research through social network analysis (SNA). This methodological approach offers a visual display of research collaborations and helps identify areas for growth—among researchers, academic institutions, and topics—in an effort to expand research productivity and diffusion. From January 1980 to June 2015, 1255 sport communication researchers shared 2537 collaborations and authored 1283 publications. Their studies most frequently examined topics such as gender, mass media, and sport consumption. The number of researchers, publications, collaborations, and researchers per publication increased over time. A select group of researchers hailed from a smaller number of universities and emerged as key contributors to the field. The findings underscore the importance of prominent researchers, academic institutions, and collaborations in the production of sport communication research. The study also outlines the benefits of using SNA to investigate a field's development and growth opportunities. |
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| Keywords: | Sport communication Research Collaboration Social network analysis |
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