Improving well-being through hedonic,eudaimonic, and social needs fulfillment in sport media consumption |
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| Institution: | 1. Syracuse University, Department of Sport Management, David B. Falk College of Sport and Human Dynamics, 315 MacNaughton Hall, Syracuse, NY 13244, United States;2. Department of Physical Education, Seoul National University, Room 309, 71-dong, Gwanak-ro 1, Seoul 151-748, Republic of Korea;3. University of Florida, 200 Florida Gym, Stadium Road, P.O. Box 118200, Gainsville, FL 32611-8200, United States;1. London Metropolitan University, United Kingdom;2. Texas A&M University, United States;1. Department of Recreation and Leisure Studies, University of Waterloo, Waterloo, ON N2L 3G1, Canada;2. University of Ottawa, Ontario, Canada;1. St. Ambrose University, Department of Kinesiology, Davenport, IA 52803, United States;2. University of Arkansas, Department of Health, Human Performance and Recreation, Fayetteville, AR 72701, United States;3. Brock University, Faculty of Applied Health Sciences, St. Catharines, ON L2S 3A1, Canada;4. University of Arkansas, Department of Rehabilitation, Human Resources and Communication Disorders Fayetteville, AR 72701, United States;1. Department of Marketing, College of Management, Shenzhen University, 3688 Nanhai Ave., Shenzhen 518060, China;2. Department of Business Administration, Tunghai University, No.1727, Sec. 4, Taiwan Boulevard, Xitun District, Taichung 40704, Taiwan ROC;3. Center for Brand Relationships, College of Management, Shenzhen University, 3688 Nanhai Ave., Shenzhen 518060, China |
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| Abstract: | Understanding sport consumer well-being is essential for enhancing the psychological experience and benefits of sport consumers. While watching a sporting event on TV or Internet is a key means of sport consumption, not much is known about the activity’s influence on well-being. Well-being improves when one’s hedonic, eudaimonic, and social needs are fulfilled. Need fulfillment occurs when hedonic, eudaimonic, and social values are experienced and perceived as one’s own. A pre-post survey and SEM-based research was conducted to examine individuals’ psychological experiences in sport event viewing and its link to well-being. The influences of the sport fanship and media consumption setting on the links were also examined. The results indicate that hedonic, eudaimonic, and social values experienced by sport event viewers fully or partially (moderated by sport fanship and media consumption setting) led to well-being improvement, supporting the notion of hedonic, eudaimonic, and social needs fulfillment as the mechanism of improving well-being in this context. |
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| Keywords: | Well-being Happiness Need fulfillment Hedonic need Social need Eudaimonic need |
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