| 我国大学生对电视体育节目需求与动机现状分析 |
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| 引用本文： | 杭兰平,杨莉然,杭孝平,毕剑峰.我国大学生对电视体育节目需求与动机现状分析[J].北京体育大学学报,2010(9). |
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| 作者姓名： | 杭兰平 杨莉然 杭孝平 毕剑峰 |
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| 作者单位： | 西北工业大学体育部;兰州大学体育部;北京联合大学应用文理学院新闻传播系; |
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| 基金项目： | 全国教育科学“十五”规划教育部重点课题(DPA050173); 西北工业大学人文社科基金(RW200731) |
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| 摘 要： | 研究大学生群体对中国电视体育节目的需求和动机的研究,映射出当前中国电视体育节目的现状,为其发展提供一些参考依据和借鉴价值,表明我国体育节目必须尽快制定合理的适应日益全球化生存环境的发展战略;该研究对了解大学生在体育知识的掌握、进取精神的培养,促进终身体育意识的养成上都具有积极的意义。
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| 关 键 词： | 我国大学生 中国 电视体育节目 需求和动机 |
A Research on Chinese University Students' Needs and Motivation of Chinese TV Sports Programs |
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| HANG Lan-ping,YANG Li-ran,HANG Xiao-ping,BI Jian-feng.A Research on Chinese University Students' Needs and Motivation of Chinese TV Sports Programs[J].Journal of Beijing Sport University,2010(9). |
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| Authors: | HANG Lan-ping YANG Li-ran HANG Xiao-ping BI Jian-feng |
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| Institution: | HANG Lan-ping1,YANG Li-ran2,HANG Xiao-ping3,BI Jian-feng1(1.Physical Education Department,Northwest Polytechnic University,Xi'an 710072,Shaanxi China,2.Physical Education Department,LanzhouUniversity,Lanzhou 730000,Gansu China,3.Department of journalism , communication,College of Arts , Science,Beijing Union University,Beijing 100024,China) |
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| Abstract: | The research on students' needs and motivation of Chinese TV sports programs reflects the current situation of the Chinese TV sports programs,and thus can supply valuable references for its development.The paper argues to work out feasible developing strategies for the TV sports programs so that they can be adjusted to the living environment under globalization.Meanwhile,the research works effectively on learning students' knowledge mastering,initiative cultivation,and the development of lifetime sport sens... |
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| Keywords: | Chinese university students China TV sports programs needs and motivation |
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