| 新时期我国大众网球文化传播策略 |
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| 引用本文： | 谭冬平,鲁〓毅.新时期我国大众网球文化传播策略[J].广州体育学院学报,2019(1):70-73. |
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| 作者姓名： | 谭冬平 鲁〓毅 |
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| 作者单位： | ( 广东体育职业技术学院，广东 广州〓510663） |
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| 摘 要： | 大众网球文化的传播是新时期我国网球运动实现社会化的重要前提。研究运用文献资料法、逻辑法，在分析我国大众网球文化传播存在问题的基础上，探究了我国大众网球文化的传播策略：培养和推广高校网球运动文化，引领我国大众网球文化传播；构建网球赛事及组织传播网络，加深大众对网球文化认知的广度和深度；以多元的网球健身活动为主导，传播大众网球文化新理念。以期为网球运动实现社会化提供参考。
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| 关 键 词： | 大众体育 网球文化 传播策略 |
| 修稿时间： | 2018/8/25 0:00:00 |
The Strategy of Popular Tennis Culture Dissemination in the New Period |
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| Institution: | (Guangdong Vocational institute of sports ,Guangzhou 510663,China) |
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| Abstract: | The dissemination of popular tennis culture is an important prerequisite for the socialization of tennis in China in the new period. Based on the analysis of the problems existing in the mass tennis culture dissemination in China, this study explores the strategies of mass tennis culture dissemination in China by using the methods of literature and logic: cultivating and promoting college tennis culture, leading the mass tennis culture dissemination in China; constructing tennis events and organizing communication network to deepen the breadth and depth of the public''s understanding of tennis culture; Tennis fitness activities as the leading role in disseminating the new concept of mass tennis culture. The aim is to provide a reference for the socialization of tennis. |
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| Keywords: | Mass Sports Tennis culture Strategy of communication |
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