| 旅游目的地品牌化初探 |
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| 引用本文： | 周晓丽.旅游目的地品牌化初探[J].宜春学院学报,2011,33(1):50-53. |
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| 作者姓名： | 周晓丽 |
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| 作者单位： | 长治学院,历史文化与旅游管理系,山西,长治,046011 |
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| 摘 要： | 旅游目的地的品牌化是旅游市场营销中的关键手段。旅游目的地品牌化是一个复杂的过程,在这个过程中需要品牌设计的客观真实;品牌共享机制的建立;品牌营销手段的多样;品牌营销效果的反馈。
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| 关 键 词： | 目的地定位 目的地品牌设计 目的地品牌本体 品牌沟通 |
A Basic Research on the Tourism Destination Branding |
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| ZHOU Xiao-li.A Basic Research on the Tourism Destination Branding[J].Journal of Yichun University,2011,33(1):50-53. |
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| Authors: | ZHOU Xiao-li |
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| Institution: | ZHOU Xiao-li(History-Culture & Tourism Management Department of Changzhi College,Changzhi 046011,China) |
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| Abstract: | Tourism destination branding has become one of the most important marketing means.Tourism destination brand is a complex process.In this process,Some problem should be noted that objective truth of brand design;establishtion of brand sharing mechanism;diversity of brand marketing means;the feedback of brand marketing efficiency. |
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| Keywords: | destination positioning destination branding destination brand identity brand communications |
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