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基于多元规划理论的乐山市旅游规划定位分析
引用本文:胡亚会,孔胜,张同健.基于多元规划理论的乐山市旅游规划定位分析[J].乐山师范学院学报,2013(4):68-71,80.
作者姓名:胡亚会  孔胜  张同健
作者单位:乐山师范学院 旅游与经济管理学院,乐山 614004
基金项目:国家社会科学基金项目(11BJL074)
摘    要:乐山市是我国西部著名的旅游城市,旅游规划是促进乐山市旅游资源开发的有效策略。乐山市旅游规划存在着非连续性、片面性、孤立性的弊端。旅游规划的实施需要遵循多元性的规划理论的指导。旅游规划定位的分析可以为乐山市旅游规划的实施提供基本性的指导思想,从而有效地提高乐山市旅游规划的效率。

关 键 词:乐山市  旅游规划  旅游资源开发  反规划理论  乡村旅游

The Positioning and Analysis of Leshan City Tourism Planning Based on Multivariate Planning Theory
Hu Yahui,Kong Shen,Zhang Tongjian.The Positioning and Analysis of Leshan City Tourism Planning Based on Multivariate Planning Theory[J].Journal of Leshan Teachers College,2013(4):68-71,80.
Authors:Hu Yahui  Kong Shen  Zhang Tongjian
Institution:(School of Tourism and Economic Management,Leshan Normal University,Leshan Sichuan 614004,China)
Abstract:Leshan City is a famous tourism city in western China,and the tourism planning is an effective way to promote the development of its tourism resources.There are non-continuous,one-sidedness and isolation of drawbacks for Leshan City’s tourism planning.Tourism planning and implementation needs to follow the guidance of multivariate planning theory.Tourism planning and positioning analysis can provide basic guiding ideology for tourism planning implementation,and effectively improve the efficiency of the tourism planning in Leshan City.
Keywords:Leshan City  Travel Planning  Tourism Resources Development  Anti-planning Theory  Rural Tourism
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