| 关于广告的逆向思维 |
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| 引用本文： | 朱锦.关于广告的逆向思维[J].大同职业技术学院学报,2005(3). |
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| 作者姓名： | 朱锦 |
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| 作者单位： | 大同职业技术学院艺术系 山西大同037008 |
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| 摘 要： | 随着技术发展与观念进步,产品和服务有着实实在在差异的时代已离我们远去了。在这个阶段,任何一个品牌都很难保有传统意义上的卖点,产品的差异正转变为情感的差异,针对普通广告具备的几大特征,广告可以逆其道而行,以人性化为导向,探求更为成功的创意。
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| 关 键 词： | 广告特征 有悖常规 人性化 |
Reverse Thinking in Advertisement |
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| Zhu jin.Reverse Thinking in Advertisement[J].Journal of Datong Vocational College,2005(3). |
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| Authors: | Zhu jin |
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| Abstract: | With the development of the technology and the renewal of the con ception, the age has gone when service is less important than product. At prese nt, the differences between the products have turned into the differences of emo tionand service. In view of the major characteristics of ordinary advertisement , we can think reversely on the advertisement to make it more humane and original. |
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| Keywords: | characteristics of advertisement against the norm humane |
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