| 明星代言广告与卡通形象广告比较研究 |
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| 引用本文： | 楼旭东.明星代言广告与卡通形象广告比较研究[J].新闻界,2008(1):134-135. |
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| 作者姓名： | 楼旭东 |
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| 作者单位： | 大连理工大学新闻与传播学系,大连,116024 |
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| 摘 要： | 本文主要从明星代言广告与卡通形象广告内涵出发,分析明星代言广告和卡通形象广告的优势和劣势所在,并且指出我国明星广告使用中存在的泛滥现象和使用卡通形象的缺失问题。
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| 关 键 词： | 明星代言 卡通形象 优劣比较 |
Comparative Study of Star Advertising and Cartoon Image Advertising |
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| Lou Xudong.Comparative Study of Star Advertising and Cartoon Image Advertising[J].Press Circles,2008(1):134-135. |
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| Authors: | Lou Xudong |
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| Abstract: | The paper mainly begins with the content of star advertising and cartoon image advertising,analyzes the advantages and disadvantages of the two,points out the phenomenon of the star advertising abuse and the problem of lacking cartoon advertising in our country. |
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| Keywords: | star advertising cartoon image comparison of the advantages and disadvantages |
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