| 基于会展产业链的会议型酒店发展策略探析 |
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| 引用本文： | 盛红,张晓娜.基于会展产业链的会议型酒店发展策略探析[J].青岛职业技术学院学报,2012(5):32-35. |
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| 作者姓名： | 盛红 张晓娜 |
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| 作者单位： | 中国海洋大学管理学院 |
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| 摘 要： | 作为会展产业链中不可缺少的一环,会议型酒店正发挥着越来越重要的作用,但作为一种新生事物,会议型酒店在发展过程中也存在着诸多问题,现状堪忧。会议型酒店如何在酒店业与会展业的产业融合中寻求一个更好的结合点,实现更快更好地发展,已成为会议型酒店发展中一个亟待解决的问题。从会展产业链的角度,通过对会议型酒店现存问题的分析,提出会议型酒店的发展策略。
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| 关 键 词： | 会议型酒店 会展产业链 会展活动 |
The Research on Development Strategies of Convention Hotels Based on MICE Industry Chain |
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| SHENG Hong,ZHANG Xiao-na.The Research on Development Strategies of Convention Hotels Based on MICE Industry Chain[J].Journal of Qingdao Vocational and Technical College,2012(5):32-35. |
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| Authors: | SHENG Hong ZHANG Xiao-na |
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| Institution: | (Management College,Ocean University of China,Qingdao,Shandong 266100,China) |
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| Abstract: | As an indispensable part of MICE industry chain,the convention hotel is playing more and more important roles.However,as a new thing,the convention hotel is facing many serious problems in the process of development.How to find one bonding point to achieve the combination of hotel industry and MICE industry for the convention hotel and to develop more quickly is one urgent issue.From the point of view of MICE industry chain,the essay puts forward development strategies by analyzing existing problems of the convention hotel. |
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| Keywords: | the convention hotel MICE industry chain MICE activities |
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