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The effects of economic status and recent experience on innovative behavior under environmental variability: An experimental approach |
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| Authors: | Frank J van Rijnsoever Marius TH Meeus A Rogier T Donders |
| Institution: | a Utrecht University, Innovation Studies, Copernicus Institute of Sustainable Development, Heidelberglaan 2, 3584 CS Utrecht, The Netherlands b Tilburg University, Center for Innovation Research, Department of Organization Studies, P.O. Box 90153, 5000 LE Tilburg, The Netherlands c Department of Epidemiology, Biostatistics and Health Technology Assessment, Radboud University Nijmegen Medical Center, P.O. Box 9101, NL-6500 HB Nijmegen, The Netherlands |
| Abstract: | We build and empirically test a model that predicts the display of innovative behavior as a function of environmental change, with recent experience and economic status acting as moderators. We start with the model developed by Slevin (1971), which evolved from the so-called innovation boundary. This is the threshold beyond which the display of innovative behavior becomes attractive. We show how environmental change creates uncertainty about the position of the innovation boundary; however, this uncertainty is reduced by recent experiences. Furthermore, economic status serves as both an enhancer and an inhibitor of innovation. Our model was tested and largely confirmed in two experiments: one conducted in a laboratory setting and one conducted as a discrete choice experiment. Currently experiments are rarely conducted in the field of innovation studies. By presenting this evidence we also hope to encourage more authors to conduct experiments in their work. |
| Keywords: | Experiment Innovation Risk-taking Status Recent experience Environmental change Discrete choice experiment |
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