Legal protection and merchandise licensing of titles,characters and slogans |
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| Authors: | Ursula Feindor |
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| Institution: | 1.Lausen Rechtsanw?lte,LL.M.,München,Germany |
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| Abstract: | Conclusion Protecting a merchandising program by the given means of Law means safeguarding substantial investment for obtaining a certain
Merchandising Property. Therefore protection should be found at a very early stage and has to be maintained with great care
to avoid later conflicts and loss of money. Before starting a merchandising program four steps should be resolved:
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Find out what you want to merchandise. What has the potential?
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Find out who is the owner of that intellectual property.
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Protect the property against piracy.
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Safeguard your expenses by solid contracts.
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This article was first presented at the 15th International Rights Directors Meeting, “Branding, Licensing and Merchandising—Rights
Income through Brands and Characters” during the Frankfurt Book Fair, Germany, October 9, 2001. |
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