Revisiting the contact hypothesis: Effects of different modes of computer-mediated communication on intergroup relationships |
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| Institution: | 1. School of Media and Communication, Shenzhen University, China;2. Department of Media and Communication, City University of Hong Kong, Hong Kong;1. University of Helsinki, Finland;2. IE Business School, Madrid, Spain;1. University of Belgrade, Serbia;2. University of Groningen, Netherlands;3. Institute Ivo Pilar, Croatia;4. University of Cyprus, Cyprus;5. Utrecht University, Netherlands;1. University of Massachusetts Amherst, United States;2. Clark University, United States;3. Dokuz Eylul University, Turkey;1. School of Psychology, The University of Sydney, Australia;2. Faculty of Social Welfare and Health Sciences, University of Haifa, Israel;3. School of Psychological Science, La Trobe University, Australia;4. School of Social Sciences, Monash University, Australia;1. Faculty of Social Welfare & Health Sciences, University of Haifa, Israel;2. School of Psychology and Public Health, La Trobe University, Australia |
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| Abstract: | This study applies the contact hypothesis to computer-mediated communication (CMC) and examines whether intergroup computer-mediated contact can facilitate relationships between conflicting groups. The effectiveness of different CMC modes, text-based and video-based, in improving interpersonal and intergroup attitudes was compared. The results from an experiment indicated that video-based CMC exerted greater influence in improving participants’ attitudes towards a targeted outgroup member when compared to text-based CMC. However, text-based CMC produced a stronger effect than video-based CMC in improving one’s attitudes towards the outgroup as a whole. |
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| Keywords: | Contact hypothesis CMC Intergroup communication |
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